Intellectual Property & User Conduct Policy

This Intellectual Property and User Conduct Policy ("IP Policy") governs the ownership, use, and protection of all intellectual property associated with Hide Lifestyle and www.hidelifestyle.in, and sets out the standards of conduct expected of all users of the Website.

All content published on, generated by, or associated with www.hidelifestyle.in whether or not registered as intellectual property is the exclusive property of Hide Lifestyle or its duly licensed content providers and is protected under applicable Indian and international intellectual property laws, including the Copyright Act, 1957; the Trade Marks Act, 1999; the Designs Act, 2000; the Patents Act, 1970 (to the extent applicable); and the Information Technology Act, 2000.

The intellectual property of Hide Lifestyle includes, without limitation:

• Trade Names and Marks: The brand name "Hide Lifestyle", the Hide Lifestyle logo, product names, taglines, and all associated trade names and service marks, whether registered or unregistered
• Website Design and Layout: The overall look and feel, graphic design, user interface architecture, page layouts, color schemes, typography, and visual design elements of the Website
• Photography and Visual Content: All product photographs, lifestyle images, campaign visuals, videos, animations, GIFs, and other visual media published on the Website, social media, or in marketing materials
• Written Content: All product descriptions, marketing copy, advertising scripts, blog posts, social media captions, policy documents, FAQs, care guides, and all other written content published under the Hide Lifestyle name
• Product Designs: The design, silhouette, pattern, proportions, and visual appearance of Hide Lifestyle's original product designs, to the extent protectable under the Designs Act, 2000
• Software and Technology: The Website's underlying source code, database architecture, APIs, algorithms, proprietary features, and any custom software developed for our operations
• Customer Database: The compilation and curation of our product catalog, customer data, pricing structures, and other database content
• Marketing and Campaign Assets: Original advertising campaigns, promotional materials, and brand identity assets

We grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable, and revocable license to access and use the Website solely for the purpose of: browsing our product catalog; obtaining product information; placing orders for personal (non-commercial) use; and accessing post-purchase support services. This limited license is conditional upon your compliance with these Terms and this IP Policy at all times.

This license expressly does NOT include any right to:

• Reproduce, copy, download, screen-capture, scan, or extract any content from this Website beyond what is incidentally cached by your browser for the purpose of viewing the Website
• Modify, adapt, translate, create derivative works from, or alter any content from the Website
• Distribute, transmit, broadcast, publicly display, or publicly perform any content from the Website
• Use the Hide Lifestyle name, logo, trademarks, or product designs in any context, including in your own marketing materials, social media, or business communications, without prior written consent
• Frame, embed, or mirror any page or content from our Website on any other website, application, or digital platform
• Use our Website or any content therefrom for any commercial purpose, including resale, sublicensing, or service provision to third parties

By submitting, posting, uploading, or otherwise providing any content to Hide Lifestyle or its platforms including but not limited to product reviews, ratings, photographs, videos, testimonials, social media tags, or feedback (collectively "User Content") you grant Hide Lifestyle an unconditional, irrevocable, worldwide, royalty-free, non-exclusive, sublicensable, perpetual license to:

• Use, reproduce, adapt, modify, translate, publish, publicly display, distribute, and create derivative works from your User Content
• Incorporate your User Content into our marketing materials, social media channels (Instagram, Facebook, YouTube, LinkedIn, etc.), Website, print materials, and other business communications
• Attribute the User Content to you (using your name or username) or publish it without attribution, at our discretion

You represent and warrant that: (a) you are the original creator and owner of the User Content or have obtained all necessary rights and permissions; (b) your User Content does not infringe any third party's intellectual property rights, privacy rights, or moral rights; (c) your User Content is accurate, lawful, and not defamatory or misleading; and (d) you have obtained the consent of any other individuals appearing in photographs or videos you submit.

In addition to the general prohibited uses set out in Part B, you specifically agree not to engage in any of the following in connection with our Website or intellectual property:

• Unauthorized Reproduction: Reproducing, copying, publishing, or distributing any content from our Website or marketing materials without prior written authorization, including by taking screenshots for use in your own commercial communications, blogs, or third-party platforms
• Reverse Engineering: Reverse-engineering, decompiling, disassembling, or otherwise attempting to derive the source code, database schema, or underlying technology of our Website or any associated software
• Security Circumvention: Attempting to circumvent, bypass, disable, or interfere with any security feature, access control, content protection measure, digital rights management (DRM) system, or authentication mechanism of the Website
• Brand Impersonation: Creating websites, social media profiles, email addresses, or other communications that imply affiliation, endorsement, or partnership with Hide Lifestyle without our written consent
• Trademark Misuse: Using the "Hide Lifestyle" name, logo, or other trademarks in any manner likely to cause confusion, imply association, or disparage or discredit the brand, including in comparative advertising without a valid factual basis
• Domain Squatting and Cybersquatting: Registering domain names, social media handles, or usernames that incorporate our brand name or trademarks or are confusingly similar to our brand identity
• Scraping and Data Mining: Using any automated tool, bot, spider, crawler, or extraction tool to systematically collect, index, or store data from our Website without express written permission
• Defamatory Content: Publishing false or defamatory statements about Hide Lifestyle, its products, management, employees, or customers on any platform, whether in reviews, social media, or otherwise

If you believe in good faith that any content on www.hidelifestyle.in infringes your intellectual property rights (copyright, trademark, patent, or design), please send a formal written notice to info@hidelifestyle.in containing:

• Your full name, company name (if applicable), and complete contact details
• A description of the intellectual property right you claim has been infringed, including registration details (if registered)
• A description of the infringing content on our Website with sufficient specificity to locate it (including the URL, product name, or page title)
• A statement that you believe in good faith that the identified use is not authorized by the intellectual property owner, its agent, or the law
• A declaration that the information in your notice is accurate, and that you are the intellectual property owner or are authorized to act on their behalf

We will investigate all valid infringement notices and respond within 30 calendar days. If the infringement is confirmed, we will take appropriate remedial action including removing or modifying the infringing content.

The following guidelines apply to any reference to Hide Lifestyle's trademarks:

• Permitted: Factually accurate, non-commercial references to Hide Lifestyle products (e.g., in an editorial article or product review) that do not imply endorsement or affiliation, and that do not use our logo or brand mark
• Permitted: References on authorized reseller or affiliate platforms where a formal written agreement with Hide Lifestyle is in place
• Prohibited: Use of our logo, brand mark, or any trademark in any form without prior written authorization
• Prohibited: Altering, modifying, or combining our trademarks with other elements (e.g., adding words, changing colors, or creating composite marks)
• Prohibited: Using our trademarks in a manner that suggests we endorse, sponsor, or are affiliated with your product, service, or organization
• Prohibited: Registering our trademarks, variations thereof, or phonetically similar marks as your own trademarks or trade names

You may link to our Website's homepage from your website or social media for informational, non-commercial purposes, provided: (a) the link is not misleading or deceptive; (b) the link does not imply Hide Lifestyle endorses, sponsors, or is affiliated with your website or organization; (c) the link does not damage our reputation; and (d) the link opens our Website in a new browser window or tab.

Deep linking (linking directly to pages other than our homepage without our permission) and framing (displaying our Website within a frame on your website) are prohibited without our prior written consent.

We reserve the right to withdraw linking permission at any time by written notice, and you must remove the link promptly upon receipt of such notice.